For the second time in the past week, a program that had the media hyperventilating ahead of its premiere does not appear to have impressed the public to the same degree. Only time will tell if Kris Jenner’s new talker is the new Sharknado. Monday’s Kris rollout, on Fox stations in six markets — New York/WNYW, Los Angeles/KTTV, Dallas/KDFW, Phoenix/KSAZ, Minneapolis/KMSP and Charlotte/WJZY — included three of the country’s Top 5 markets (NY, LA and Dallas). In those six markets, Kris averaged a 1.1/3 household rating, failing to build over the year-ago time period, and retaining its lead-in share. Kris did noticeably improve the stations’ May sweep performance in female demos, finishing first in its time slot in Los Angeles ahead of Katie, Steve Harvey, and Dr. Phil.
But the launch of the show’s six-week test run was not a home run, despite the bajillion bucks worth of free publicity it enjoyed compliments of the press. In New York, for instance, Kris clocked a 1.1/4 household rating, falling below both its Wendy Williams lead-in (1.4/5) and its leadout, the launch of The Real (1.5/5). That’s an accomplishment — for The Real, given how much less advance noise was made on that show’s part, owing to its shocking lack of Kardashian-ness. (more…)