NBC Dumps Betty White

After breaking Saturday Night Live ratings barriers for NBC, taking down CBS’ insufferable reality host Jeff Probst and snagging NBC a rare Emmy nom in that category, and clocking good numbers for the network with not one but two 90th birthday parties on their air, NBC has thanked Betty White by canceling her show Betty White’s Off Their Rockers. The network has opted not to pick up the reality series, in which old people punk young ones. When NBC unveiled the show in April 2012 coinciding with the network’s first 90th birthday party for White, the reality series clocked 12 million viewers and a 2.6 rating in the 18-49 demo, though it quickly settled in lower than that. In its second season, the show averaged about 5.3 million viewers and a 1.5. On Tuesday, the season finale was down 33% in the demo compared with the year season before, though up 25% from July 2’s series low.

Perhaps not coincidentally, the news comes the same day NBC said it has ordered eight episodes of Endemol USA‘s original hourlong game show Wall Of Fame. Endemol USA (Big Brother, Wipeout, Steve Harvey) will produce the new series. On Wall Of Fame, families of four win cash by correctly answering general-knowledge questions and then identifying which celebrity on a “wall of fame” also got the right answer. Endemol USA also produced game show Deal Or No Deal, which you’ll notice is not running on NBC anymore, having debuted in 2005 before sputtering out in 2008. (more…)

This article was printed from https://deadline.com/2013/07/nbc-dumps-betty-white-539481/