SATURDAY PM/SUNDAY AM, 9TH & 10TH UPDATE: The Top 3 order changed again this weekend. Holdover Despicable Me 2 is still #1 with around $44.7M beating newcomers Growns-Ups 2 ($42.5M for #2) and Pacific Rim ($38.3M for #3). Universal’s and Illumination Entertainment’s 3D toon is #1 worldwide passing $400M global gross and $200M from North America. Warner Bros’ and Legendary Pictures’ mecha anime-inspired scifi battle was the only original newcomer fighting 2 sequels. Because of good reviews and CinemaScores, the hope is to “broaden out” the 3D film’s audience for the next four weeks of IMAX screenings. The $180-$220m costing pic’s worldwide cume is now $91.3M after opening in 50% of international territories this weekend. More later.
SATURDAY 10 AM, 8TH UPDATE: What a surprise Friday’s domestic box office turned out to be as Summer 2013 continues to sizzle. Total moviegoing this weekend is close to $200M which is a humongous +29% from last year. At first the three top films looked neck and neck throughout Friday. After predictions of possible disaster, Warner Bros/Legendary Pictures’ 3D Pacific Rim (3,275 theaters and 331 IMAX screens) seemed strong throughout the day but then “ran out of IMAX tix and pre-sales at last” according to an exec. It ended Friday #2 with $14.6M and an expected $37M weekend. With audiences giving it an ‘A-‘ CinemaScore, the scifi winner-takes-all actioner may have an upside with word of mouth. Or else the hype just failed to hold. International is a big part of Pacific Rim‘s strategy day and date in 38 territories in a crowded marketplace with 9,700 screens including the Top 12 markets. But Sony Pictures/Happy Madison’s Growns-Ups 2 (3,491 theaters) wound up #1 Friday with a middle-of-the-road ‘B’ CinemaScore (same as the original) despite terrible reviews. Goes to show that this summer’s audiences are still starved for comedy. And that no one can count out Adam Sandler and his $80M ensemble or Jeff Blake’s strong marketing department. It made $16.3M for $42M, beating the first’s $14.4M/$40.5M. Internationally, Sony is releasing it day and date in just Spain and some small territories this weekend Germany next week, and then a wide rollout. But even though Universal’s and Illumination Entertainment’s global #1 holdover Despicable Me 2 placed #3 Friday, it must wait for the Saturday kiddie bump to see if it can land on top of the worldwide box office again. The 3D toon did $13.3M domestic Friday (-56%) and should end up $43M. Pic reached $404.6M at the worldwide box office today and crosses $200M later today after just one week in release. Film only cost a very reasonable $76M and has 18 more foreign territories to open over the next few months. (more…)