Specialty Box Office: ‘The Way, Way Back’ Slides Into A Hot Holiday Opening

Brian Brooks is a Deadline contributor.

Fox Searchlight‘s The Way, Way Back made a splash as the 4th of July holiday weekend rolled on, opening in 19 theaters Friday and grossing an estimated $572K for hot $30K PSA. Not bad going up against the huge debut of Despicable Me 2 and the left-over blockbusters crowding the multiplexes. As one industry insider said to me Sunday, “Fox Searchlight just knows how to open movies.” Magnolia Pictures bowed doc Big Star: Nothing Can Hurt Me in a pair of showings. The film rallied a good number of fans of the ’70s-era band it spotlights to come out, grossing $21K. Millennium‘s Stuck In Love, however, debuted with less traction though in a fairly hefty 21 theaters. The feature grossed just over $38K for a $1,816 average. And in expansion RADiUS-TWC‘s doc 20 Feet From Stardom shot well past the 7-figure threshold. The crowd pleaser will likely be the highest-grossing doc of 2013 in the next week as it continues its momentum. CBS FilmsThe Kings Of Summer also hit the $1 million mark in its sixth frame. (more…)

This article was printed from https://deadline.com/2013/07/specialty-box-office-the-way-way-back-4th-of-july-536302/