Specialty Box Office: Almodovar’s ‘I’m So Excited’ Leads New Indies; ‘Museum Hours’ Bows OK

Brian Brooks is a Deadline contributor.

Pedro Almodovar‘s boozy sex comedy I’m So Excited lead an otherwise unremarkable host of newbies in the Specialty Box Office. The feature, which opened the Los Angeles Film Festival earlier this month, bowed in 5 locations in New York and L.A., grossing over $100K for a three-day winning $20,546 average. Jem Cohen’s Museum Hours debuted two runs, grossing almost $30K for a decent $14,718, while Tribeca Films’ doc How To Make Money Selling Drugs rolled out in 5 theaters, grossing over $15K. IFC Films’ Byzantium opened with a $3K average in 6 theaters, followed by Drafthouse Films’ A Band Called Death ($2,193 PSA) and Roadside’s Redemption, which floundered with a $959 average albeit in 19 runs.

Insiders speculated over whether the latest feature from Spanish maestro Almodóvar would pass muster from his fans and the art house crowd. The speculation will still linger. Opening weekend numbers were decent although not, to take a cue from the film, orgasmic. Almodovar’s much darker last film The Skin I Live In boasted more recognizable stars and bowed with a $37,187 average in 6 theaters, a figure topped by Broken Embraces in 2009 ($53,556 PSA in 2 runs). 2006’s Volver averaged $39,540 in five theaters on its way to nearly a $12.9 million cume in the U.S. Excited has not flown the way of his most recent films, however, opening in the summer and bowing out of the usual Almodovarian Cannes debut. (more…)

This article was printed from https://deadline.com/2013/06/specialty-box-office-almodovar-im-so-excited-museum-hours-533049/