‘Today’ Gives Paula Deen Failing Grades After Interview

Celebrities on trial in the court of public opinion might want to think twice before using Today to get out their message. Almost immediately after Matt Lauer’s interview with Paula Deen on the program this morning, the show began critiquing it — and gave Deen mostly failing grades. “Paula Deen’s TODAY apology ‘failed’ and was ‘bizarre,’ experts say”, ran the Today.com headline. “Opinions are split over how effective her 13-minute mea culpa really was,” the show’s website’s critique said. The critique included reviews by public relations experts, one of whom noted, “(Former President Richard Nixon) never apologized by saying he was guilty or wrong about Watergate; she was the same way.”

Related: Paula Deen On ‘Today’ Tearfully Begs Sponsors Not To Dump Her

“Toward the end it was kind of bizarre,” weighed in another. Insisting she’d only used the N-word once was a big strategic mistake, they all agreed. If anyone ever caught her on a cell phone making a racial slur “she’s done,” said one PR expert. The show ticked off the “other low points” in Deen’s appearance. Among them, she was accused of giving rehearsed responses and gestures, and of using “pidgin colloquialism” like “I is what I is.” (more…)

This article was printed from https://deadline.com/2013/06/today-show-gives-deen-failing-grades-after-her-interview-529981/