HOLLYWOOD, CA (June 25, 2013) – Paramount Pictures, a unit of Viacom Inc., today announced the appointment of marketing veteran Sabrina Ironside to Senior Vice President of Brand Management. The announcement was made today by President of Consumer Products & EVP, Worldwide Marketing Partnerships LeeAnne Stables, to whom Ironside will report.
Ironside will manage the overall lifecycle of Paramount’s film brand activities from the pre-theatrical, consumer products, theatrical and home media windows and develop overall strategies for enhancing its film brand profiles with retailers. In addition, she will play an important role in the development of comprehensive brand strategies for new Paramount Animation productions. (more…)