UPDATE: Publisher Drops Paula Deen After J.C. Penney, Sears, Kmart And Walgreens Join Exodus

UPDATE, 1:40 PM: It doesn’t seem to matter that Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up is Amazon’s best-selling book ahead of its scheduled publication in October. Random House’s Ballantine Books says today that it’s cancelling its plans for the cookbook, Publishers Weekly reports. Deen jumped to Ballantine from Simon & Schuster last year.

PREVIOUS, 11:40: Now J.C. Penney is leaving the Paula Deen business, the Dallas Morning News reports. The paper says that the chain sells Deen-branded cookware and carries a broader array of her merchandise in hundreds of its smaller stores.

PREVIOUS, 8:15 AM: Sears Holdings, which owns Sears and Kmart, says that it will “phase out” all of its Paula Deen merchandise and “will continue to evaluate the situation.” Walgreens also says that it’s phasing out Deen-branded goods which include mixes, seasonings and butter.

PREVIOUS, THURSDAY PM: QVC CEO Mike George says in a blog post that “for now” Paula Deen “won’t be appearing on any upcoming broadcasts and we will phase out her product assortment on our online sales channels over the next few months.” The site offers a Deen-branded line of cookware. The shopping channel chief adds that “People deserve second chances. And we always strive to do the right thing.” Following his note, Deen writes one of her own expressing appreciation for “the caring way that QVC has interacted with me over the past week.” She also says that she has “some important things to work on right now, both personally and professionally” and agreed that “it’s best for me to step back from QVC and focus on setting things right.” Deen says that she is “truly sorry and assure you I will work hard to earn your forgiveness.”

PREVIOUS, THURSDAY AM: Target says it will “phase out” the Paula Deen cookware and merchandise in its stores and online. Meanwhile, pharmaceutical manufacturer Novo Nordisk, which had teamed with the celebrity chef to promote Victoza — a drug for diabetics — says that it and Deen “have mutually agreed to suspend our patient education activities for now, while she takes time to focus her attention where it is needed.” The company had initially said that it would stand by Deen. (more…)

This article was printed from https://deadline.com/2013/06/paula-deen-millions-dollars-licensing-endorsement-today-show-528369/