Don’t Hold Your Breath For 4K TV: Report

The technology sometimes referred to as “Ultra HD” provides extraordinarily vivid images — sets offer four times the resolution of a conventional HDTV — and was all the rage at recent industry shows including CES and The Cable Show. But ordinary consumers probably won’t share executives’ enthusiasm according to a report today from Bernstein Research. Analysts there say that 4K TV viewers would have to sit uncomfortably close to the set to appreciate the extra pixels. Studios and networks, many of whom are still licking their wounds from the premature rush to 3D TV, also are dragging their feet. “The networks have no plans to drive consumer interest/awareness through content (and promotion of that content). That leaves all the marketing/promotion in the hands of the manufacturers, and makes one question the rate of adoption,” the report says. And pay TV distributors, who control most TV viewing in the U.S., see 4K as a bandwidth hog. “Most operators are more worried about delivering speeds for HD, let alone 4K,” the Bernstein analysts conclude. (more…)

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