When Marc Forster was a kid, he was fascinated by how a collective swarming movement made everything from ants to cancer cells more potent. Those images informed the depiction of the hordes of zombies in World War Z. It had never occurred to Forster that the same phenomenon could happen to his movie. Unsubstantiated reports about overruns, creative clashes and re-shoots cropped up and then mutated and spread virally on the web. It got to the point where the question was no longer would WWZ work, but how cataclysmic a failure it might be. That began turning around when Paramount began showing the film, and it’s not a big factor as the film opens today. But what was it like for a director to get caught in such an unprecedented media maelstrom, a lot of which was based on some truth, and some inaccurate or exaggerated reporting?
“I never went through anything like that, not on Quantum Of Solace, not on anything,” Forster said during a break from promoting WWZ in Russia. “I would read that Brad Pitt and I had no communication, and we would look at each other and say, where could this come from? Is somebody just making up these stories? When articles like those come out and start spreading, it causes you to take a look at yourself, but the thing is, I never doubted the movie, or my own intuition. So few original things get made on this scale. This isn’t a sequel, it isn’t based on a superhero in a comic book. We saw it as an opportunity to take a genre and create something new and unique within it. That challenge excites me, but uniqueness always comes with criticism. As a filmmaker, all you can do is hope you get to the point where people feel as excited and as passionate about the film as you felt making it. Sure, we felt like the media wanted the project to fail, but we knew what we had, and we felt it would work. Then came the first preview, and the movie played like gangbusters.”