Global Showbiz Briefs: IMAX In Israel, BSkyB Scores, FIFA Reviews World Cup In 3D, ‘Summer In February’ Lines Up International & More

IMAX president Richard Gelfond told the Israeli Presidential Conference today that the experience of going to the movies will always appeal despite the proliferation of mobile devices. “People are social animals and I don’t think they want to be chained to their couches, mobile devices and tablets. They want to go out,” Gelfond said, according to Reuters. “They recognize the fact that Steven Spielberg and James Cameron may be better at telling a story than a 16-year-old over the Internet. I think they can exist side by side.” Also on Thursday, IMAX and Germany’s largest exhibitor CineStar Cinemas said they would partner to put an IMAX theater at the CineStar Sony Centre in Berlin. The giant Potzdamer Platz multiplex hosts big film premiers and is familiar to Berlin Film Festival regulars. The new theater will eventually transition to IMAX’s next-generation laser digital projection system which boasts greater brightness and clarity, a wider color gamut and deeper blacks. IMAX EMEA president Andrew Cripps noted that Germany is an under-penetrated market for the company where it is looking to expand. (more…)

This article was printed from https://deadline.com/2013/06/global-showbiz-briefs-imax-in-israel-bskyb-scores-fifa-reviews-world-cup-in-3d-summer-in-february-lines-up-international-sales-sony-tv-525644/