VFX Firm Prime Focus Opens China Outpost

Prime Focus already has a global footprint with offices in the LA, NY, Canada, the UK and India. That makes it more immune to the problems American-based VXF firms like Rhythm & Hues have had sustaining a viable business model (Prime Focus was one of four companies in the running in the R&H bankruptcy auction eventually won by another global firm, India-based Prana Studios). In March, Prime Focus announced a Chinese joint venture with Hong Kong–based private equity group AID Partners and local partner Zhejiang Jingqi Wenhua Chuanbo Co to invest $3M in a new operation that will provide 2D/3D conversion, VFX and postproduction services on the mainland and in Hong Kong, Macau and Taiwan. Its recent credits included stereo VFX, 3D conversion and archive footage colorization work on Baz Luhrmann’s The Great Gatsby. Here’s today’s release out of the Shanghai International Film Festival announcing the Beijing opening: (more…)

This article was printed from https://deadline.com/2013/06/prime-focus-china-office-opening-vfx-524997/