EMMYS: Publicists’ Role

Ray Richmond is an AwardsLine contributor.

The question of how publicists generate sufficient buzz and attention to land their lesser-known TV series performer clients Emmy nominations is one that has no single answer. It’s something of a combination of the right advertising, effective marketing, timely late-night talk show appearances, savvy social media campaigning—and luck. And then, of course, the actor or actress requires the necessary goods in terms of talent or no amount of effort will matter. (more…)

This article was printed from https://deadline.com/2013/06/emmys-2013-publicists-role-nominations-523379/