‘Danny Trejo’s Vengeance’ Sets Date Drafting Off Rival ‘Machete Kills’ Campaign

EXCLUSIVE: ITN has dated its grindhouse indie Danny Trejo’s Vengeance to arrive on August 28, deliberately opening two weeks ahead of star Danny Trejo‘s other actioner, Robert Rodriguez’s Machete Kills. Filmmaker Gil Medina hasn’t made a ton of friends with his bold strategy of piggybacking off of P&A for the Open Road-released Machete sequel, which ITN hopes will boost interest in their rival Trejo pic. Unorthodox Medina’s gone directly to smaller exhibitors around the country offering highly desirable splits ranging from 50/50 to 80/20 in select markets. So far he’s struck deals or is in talks to book with chains including Cinemark, Carmike, Harkins, and Megaplex Theatres to run his film ahead of Machete Kills, whose distributor Open Road is owned by top chains AMC and Regal. “I’ve been told that these chains do not care to do any favors for Open Road,” Medina told me. Utah-based Megaplex Theatres even booked the bloody revenge pic, which was shot in-state, despite its relatively conservative market. (more…)

This article was printed from https://deadline.com/2013/06/danny-trejo-vengeance-release-date-machete-kills-519440/