Ray Richmond is contributing to Deadline’s conference coverage.
The Kickstarter model of financing movies was front and center this morning at a Produced By conference panel entitled “The State of Producing — Finding Funding, Lining Up Talent & Securing Screens,” which replaced the scheduled session with Tom Cruise (postponed to next weekend). Before the seats were even warm, producer Stacey Sher (Django Unchained, Erin Brockovich, Pulp Fiction) was quizzed about her groundbreaking Kickstarter effort in April on behalf of Zach Braff that found his project Wish I Was Here meeting its $2 million fundraising goal in a mere four days en route to a 30-day total of $3.1 million from a grand total of 46,520 pledgers). “We were absolutely shocked,” Sher admitted. “We became these people who lived for 30 days under both a microscope and a spotlight. And it was excruciating.” Why “excruciating”? Sher explained that by virtue of being Exhibit A in the new media funding model, the haters were inspired to come out of the woodwork wondering why they deserved this kind of support. But she stressed that the experience has been overwhelmingly encouraging and positive. “The people who backed the film are going through every step of its production with us, with more access to how it’s being put together than some of our interns,” she said. Kate Hudson, Mandy Patinkin and Josh Gad will join Braff in the film about a thirtysomething actor who is trying to figure out who he is. (more…)