CBS Wraps Upfront Sales On Par With 2012

UPDATED: CBS is virtually done with its upfront sales. I’ve learned the top-rated network’s haul is expected to be comparable to last year’s $2.5 billion-$2.7 billion, as is the share of the inventory offered, about 77%-78%. The network scored high-single-digit CPM increases in the 7.5% range. That is slightly down from last year’s 8-9% hikes but will likely once again be tops among the broadcasters. It is also at the low end of CBS Corp. CEO Les Moonves‘ early May prediction for “high-single to low-double-digit increases.” CBS employed a stealth strategy this year, quietly writing business while being perceived as sitting at the sidelines. With the overall upfront market expected to be down this year, CBS’ share of the ad pie will likely climb by managing to stay flat vs. 2012. CBS joins sibling the CW, which was the first broadcast network to wrap its upfront selling.

Related: CBS 2013-14 Schedule

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