EXCLUSIVE: The European TV producer Endemol will not be among those bidding for the UK’s fifth terrestrial channel. ITV has also walked away from the auction, as has BSkyB and Time Warner. Endemol’s founder John De Mol is bidding, as is Richard Desmond, owner of Express Newspapers. Endemol may still try and get its Big Brother TV show on Five though. RTL wants up to $234 million for the loss-making TV channel. This is beginning to resemble a game of musical chairs. Every time the music stops, another would-be bidder walks off. Endemol was unavailable for comment.