Universal Pictures Taps Ex Sony Exec For Marketing Team

UNIVERSAL CITY, CA, June 5, 2013—Universal Pictures President of Marketing Josh Goldstine today announced that Seth Byers has joined Universal’s marketing team as Executive Vice President Creative Strategy and Research. In this newly created role, Byers will work closely with Goldstine and Co-President of Marketing Michael Moses to maximize strategic execution of theatrical marketing campaigns through analysis, synthesis and unification of market research, creative advertising strategies and new media analytics. Byers will also collaborate with NBCUniversal and Comcast on cross company research and analysis pertaining to film marketing and business strategies in the ever changing marketplace. (more…)

This article was printed from https://deadline.com/2013/06/universal-pictures-taps-ex-sony-exec-for-marketing-team-514042/