On the heels of New York-based IFC establishing a presence on the West Coast in March, sibling WE tv too is opening a Los Angeles outpost. Promoted from director to senior director, Megan Lawrence will move from New York to LA to oversee WE tv’s unscripted development efforts in the market, reporting to Deirdre O’Hearn, VP, development and talent, based in NYC. She will work out of AMC Networks’ Santa Monica office. WE tv’s production and development is overseen by NYC-based SVP, Lauren Gellert. WE tv’s summer original slate got off to a solid start last week with the launch of the network’s Friday lineup.