UPDATE: Steve Ballmer Treks To Hollywood To Tout Xbox One To TV Moguls And Agents

By Nikki Finke, David Lieberman

EXCLUSIVE 10 AM… UPDATEd 12:30 PM : Deadline has learned the meetings were an intimate preview of the new Xbox One capabilities before next week’s E3 confab where secretive Microsoft will unveil details of the device’s technology. Microsoft CEO Steve Ballmer was escorted by his entertainment studios president Nancy Tellem for the visit late last week to lobby her closest Hollywood pals: her former boss CBS chief Les Moonves, Sony TV boss Steve Mosko, and WME co-CEOS Ari Emanuel and Patrick Whitesell. It’s all part of Ballmer’s effort to drum up exclusive content after Microsoft intends to launch 40+ new voice-controlled customized TV and entertainment apps on Xbox One. But it was also more, one insider tells Deadline, “to reiterate Microsoft’s commitment to transitioning its business to devices and services and to explaining that Hollywood entertainment is a big part of that. Microsoft in the past has just dipped a toe but now has a real commitment.” Tellem wanted to give Ballmer 3 different perspective: the broadcaster, the independent producer, and the agent. Deadline has learned that Ballmer touted “what we could do with” the Xbox One in sports, music, reality and scripted programming, promising execs that they’d see more sophisticated technology and that his company “doesn’t want to be a cable channel”. He also met Tellem’s Santa Monica team for the first time and outlined his vision for a new Xbox One world. Ballmer’s trip to Hollywood will only anger more hard-core gamers who already were miffed by Microsoft’s focus on entertainment when it unveiled the product on May 21. (Xbox One will be on store shelves later this year). The hard-core gamers fear Microsoft sees its new Xbox One more as a souped-up Internet-connected, voice- and motion-controlled cable box than a next-gen gaming console.  (more…)

This article was printed from https://deadline.com/2013/06/microsoft-chiefs-urge-tv-execs-produce-xbox-one-512940/