Jay Leno’s ratings numbers continue to impress. In his final May sweep before handing over the Tonight Show anchor desk to Jimmy Fallon in February, the NBC late-night show won the key ratings period from April 25-May 22. Tonight bettered time-slot rivals Late Show With David Letterman at CBS and Jimmy Kimmel Live at ABC in every category, and matched its highest margin of victory over Letterman in the 18-49 viewers in nine years. Against Kimmel, Leno grew its 18-49 lead compared with the February sweeps from 12% to 30% in 18-49 and from 39% to 42% in total viewers. (See the full chart below.) For the May sweep, Leno generated bigger audiences than its broadcast rivals in every key category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
This article was printed from https://deadline.com/2013/05/jay-leno-prevails-in-final-may-sweep-as-tonight-show-host-511596/