D11: Apple CEO Tim Cook Talks Wearables, Taxes But Stymies Again On New Product: Video

Apple‘s Tim Cook faced the billion-dollar question right off the bat at the annual AllThingsD tech conference Tuesday night: “Is Apple in trouble?” The CEO threw out a few calculated bones: the unveiling of a new iOS and OS X refresh in June at its WWDC conference, the hire of ex-EPA head Lisa Jackson as the company’s new environmental czar. But, as he did last year, Cook again skirted the toughest topics in his second visit to the AllThingsD tech conference leaving Applewatchers frustrated. “We believe very much in the element of surprise,” he said. “We think customers love surprises.” (UPDATE: Check out the full conversation below.)

If shareholders are concerned over Apple’s dipping stock prices — down 36% since September — Cook appeared unfazed. “The beauty of being around for a while is you see a lot of cycles,” he said. “Our North Star is always on making the best products. So we always come back to that.” But for all the emphasis on quality of usage, e-commerce and customer satisfaction over the number of units sold in the smartphone arena, Cook didn’t offer new-product reveals or the kind of game-changers Apple needs to maintain the pace set by the late Steve Jobs. (He did reveal that Apple bought 9 companies in the past year but didn’t announce them all.) Pressed on why Apple doesn’t expand its iPhone line with larger screens, stylus tablets, or cheaper alternative models like its competitors do, Cook blamed the trade-offs involved in crafting variants in a line versus improving the same model. “Are we now at a point that we need to do that?” he asked. (more…)

This article was printed from https://deadline.com/2013/05/apple-tim-cook-all-things-d-d11-lisa-jackson-509481/