Brian Brooks is a Deadline contributor.
UPDATE 2:00 PM: Sony Pictures Classics‘ Before Midnight has struck box office gold Memorial Day weekend. The start of the summer 2013 blockbuster season will be for Fast & Furious 6 to celebrate, but Midnight clearly resonated with audiences searching for an alternative. The film, directed by Richard Linklater, opened in 5 theaters grossing $321,914 and averaging $64,383. In 2004, Warner Independent debuted Before Sunset in 20 theaters, averaging $10,971. That film went on to gross $5.82 million domestically. “We think the reputation of this film stands on its own whether you’ve seen those or not,” said SPC co-president Michael Barker. “So it has the benefit of being related to those films, but it also has the benefit of being the finest of the three.” SPC will take Before Midnight wide June 14th. In other openers, Sony Classics also opened Fill The Void in three locations. That film took in $79,164, averaging a solid $26,388.
Last weekend’s specialty box office winner Frances Ha held steady in its second weekend. IFC Films added 56 theaters in its second weekend of release, grossing $708,000 for a $11,800 average. Noted IFC Films: “Frances Ha expanded to the top 20 markets to fantastic results this Memorial Day weekend. Initial runs remained very strong with minimal drops signifying the comedy’s positive word of mouth. The new markets were also excellent buoyed by phenomenal reviews (93% on Rotten Tomatoes) and an extensive advanced screening program. Frances Ha will continue its aggressive platform release as the film will open the top 50 markets this weekend.”