Thomas Tull just bought himself a fully functioning in-house marketing division. Legendary Pictures announced today that they’ve acquired strategic marketers FIVE33. The LA and London-based company will become incorporated into Legendary. The companies became acquainted earlier this year as FIVE33 were brought on board for marketing on Legendary’s Pacific Rim and the still in production Godzilla. Here’s the release:
Burbank, CA – May 16, 2013 – Legendary Entertainment has announced an agreement to purchase FIVE33, a global marketing company that specializes in developing innovative marketing programs to bring immersive awareness of tentpole movies and intellectual properties to audiences around the world. Through this deal, FIVE33 will now work exclusively with Legendary and its high-profile stable of filmmakers and storytellers to drive awareness of the studio’s brand and suite of properties via worldwide campaigns and multi-platform strategies. The announcement was made by Legendary President and Chief Creative Officer, Jon Jashni and FIVE33 CEO and Founder, Emily Castel.