PTC Calls The MPAA’s ‘Check The Box’ Campaign An “Empty Gesture”

While the Parents Television Council’s view is no surprise, the activist group made it forcefully this week in a letter to MPAA chief Chris Dodd calling for meaningful changes in the movie ratings system and its treatment of on-screen violence. The “Check The Box” initiative that Dodd unveiled at last month’s CinemaCon confab changes movie ratings labeling to help people see the specific rationale — for example whether a PG-13 or R-rated film received the designation due to its use of profanity, nudity, smoking, drug use, or violence. PTC says that just gives studios “the appearance of doing something about media violence without actually doing anything at all.” The MPAA can “keep rating violent movies PG-13” which means studios can “market those violent films to kids … PG-13 films run the gamut from Les Miserables to Drag Me To Hell. And because it applies to everything, in practice, it means nothing.” (more…)

This article was printed from https://deadline.com/2013/05/parents-television-council-mpaa-check-box-campaign-501744/