Three weeks into the re-launch of soaps All My Children and One Life To Live online, I’ve learned that producer Prospect Park is adjusting their release schedule to two new original episodes each week instead of four as it is now. Starting next Monday, fresh episodes of All My Children will be uploaded on Monday and Wednesday, and new episodes of One Life To Live on Tuesday and Thursday. (Friday will continue to be day for recaps, which will now run as a single show). I hear Prospect Park has started to notify producers and have obtained a letter by the company’s principals Rich Frank and Jeff Kwatinetz to fans about the change (read it below).
I hear the decision to reduce the number of new episodes a week was made after Prospect Park studied the data for the first 2.5 weeks of viewing. On traditional TV, soap fans come in and out of their favorite shows, usually watching 2-3 shows a week. But because all aired episodes of AMC and OLTL are available online, viewers don’t rush to watch them right away and then try to see what they missed at once, leading to binge viewing. While that is not a problem for shows like Breaking Bad, Homeland and House Of Cards, which offer 13-episode seasons, catching up on four new episodes of both soaps proved difficult for online viewers, many of whom have already fallen behind. To accommodate them, Prospect Park will keep all aired episodes of AMC and OLTL on the free Hulu platform for now, instead of migrating the older ones to Hulu Plus with only the 10 most recent segments available for free. The decision was made to make the viewing load more manageable before fans start giving up. (more…)