Comedy is expected to take center stage at USA Network‘s upfront presentation this afternoon as the cable network touts to advertisers the fall launch of its big off-network acquisition, Modern Family, and unveils its newly picked up original comedy series Sirens and Playing House. The cable network has been getting extra attention from comedy fans in the past week following ABC’s decision last Friday to cancel cult series Happy Endings. Talks between USA and leading Happy Endings producer Sony TV continue. At this point, I hear a pickup appears unlikely but the network is carefully exploring the opportunity to migrate a show with some success on broadcast TV and a dedicated fan base the way ABC’s Cougar Town moved to TBS.
Of its three comedy pilot/presentations it had in consideration, USA picked up two, Sirens and Playing House. The third, Paging Dr. Freed, which was the first one ordered almost two years ago, is still in contention. I hear USA brass liked the pilot for the family medical comedy but thought it felt more like a season finale and didn’t properly introduce the characters. I hear the network approached Paging Dr. Freed creator Michael Feldman and studio Fox 21 about redeveloping the project and writing a new pilot script. If USA likes the new script, I hear it is intent on picking up the project straight to series. The options on the Paging Dr. Freed producers have been extended while those on the cast have lapsed. I hear USA is keen on bringing Annie Potts back if she is available. (Her ABC pilot Murder In Manhattan did not get picked up but is being considered by cable networks.) (more…)