Jennifer Lopez Takes On Chief Creative Officer Role At NuvoTV

The news came during NuvoTV‘s upfront presentation in NY, where the English-language cable network targeting U.S. Latinos showed off its 2013-2014 programming lineup. Jennifer Lopez already had a business stake in the network, with her Nuyorican Productions pacting in September to contribute programming, work on strategy and assist in marketing. In exchange, she received a minority stake. She told advertisers today: “Latinos are a force in this country. We are an engine for growth — we have huge economic power and unprecedented political and cultural influence and it’s time for television to reflect who the modern Latino actually is — not who we are believed to be, not who we may have been, but who we are now”. Among NuvoTV’s offerings this year are several with Lopez ties, including a biography special and an unscripted series about the backup dancers on her world tour. Here are the network’s descriptions of the new shows: (more…)

This article was printed from https://deadline.com/2013/05/jennifer-lopez-nuvotv-upfront-2013-501311/