USA Picks Up Comedy Series ‘Sirens’ And ‘Playing House’, Orders Half-Hour Pilot

Three years after USA Network signaled a move into half-hour comedy with the off-network acquisition of Modern Family and three months before the ABC comedy is to launch on the cable network, USA has greenlighted its first original half-hour comedies in some 15 years: the single-camera Sirens from Denis Leary and Bob Fisher and Playing House, from Jessica St. Clair and Lennon Parham. Additionally, USA, which is holding its upfront today, has picked up single-camera half-hour comedy pilot Love Is Dead, from writer Zev Borow. USA’s other half-hour pilot, Paging Dr. Freed, is still alive. And USA is in conversations about picking up ABC comedy series Happy Endings.

Sirens and Playing House will premiere in the first quarter of 2014 as companions to Modern Family, which is set to bow on USA on September 24. “With Modern Family joining our lineup in the fall, we can leverage television’s most popular comedy to serve as a powerful launch pad for new originals in this genre,” said USA’s co-president Chris McCumber. Added co-president Jeff Wachtel, “Our new series come from some of the best comedic talent in the business, and reflect USA’s style — with great characters, strong execution and compelling storytelling.” USA ran several half-hour comedies under the network’s old regime in the 1990s, including Weird Science, USA High and Campus Cops, before USA rebuilt its brand as a home of light, character-driven hourlong series over the past decade. (more…)

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