The CBS upfront presentation today calls for a drinking game: How many times we’ll hear from the stage that CBS is No. 1? First off hammering out the message is the network’s head of sales Jo Ann Ross, who re-created Carrie Underwood’s infamous Grammy dress with messages touting CBS’ success and urging advertisers to buy projected on the bottom of her ball gown.
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A pre-taped “One Year More” musical number featuring the cast of How I Met Your Mother transitioned onstage, featuring the quintet of actors, joined by a group of everyday folk carrying the departing show’s signature yellow umbrellas. Says CBS Corp CEO Les Moonves, “I’d like to see the cast of The Walking Dead do that.”
Moonves touted CBS’ ratings dominance this season in all sorts of ways, including in a form of a tweet: “Message easy. CBS wins everything. #dropthemic.”
The highlight of the presentation so far is the surprise appearance by David Letterman.
Touting the success of CBS’ drama series, Moonves said, “the place for drama is in primetime not at 7 AM the morning and 11:30 at night,” while images of Ann Curry’s tearful farewell on Today and of Jimmy Fallon and Jay Leno flashed behind him.