ESPN Inks Deal With Twitter For Ad-Supported Sports Highlights

Twitter users soon will be able to see — rather than just read about — more hail Marys, big air, and golden goals. ESPN said today it is broadening its ties to the 140-character world, making ad-embedded clips of several major events available on Twitter and mobile devices, creating yet another potential revenue stream. The sports behemoth becomes the latest TV entity to get cozier with the site as video becomes a bigger part of the twitterverse. Last month, Twitter was said to be holding talks with Viacom and NBCUniversal about hosting clips from those companies’ shows, and BBC America tweeted a few weeks back that it had signed up for the first “in-Tweet branded video synced to entertainment TV series.” The Disney-run “Worldwide Leader in Sports,” as it brands itself, soon will make the clips available on Twitter and mobile devices shortly after they happen live on-air. Expect video from NCAA football, the X Games and action from the pitch during the run-up to next year’s soccer World Cup. The net will detail its plans during its upfront Tuesday in New York. (more…)

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