UPFRONTS 2013: NBC’s Scheduling Challenges

NBC faces the task of scheduling six new comedies for next season with only two returning half-hour series: Community, which received an eleventh-hour 13-episode renewal, and Parks & Recreation. The network may just have the right man for the job. This is head of scheduling Jeff Bader‘s first turn at bat after moving to NBC last summer. As a long-time scheduling topper at ABC, he was presented with a similar challenge four years ago when the network picked up five new comedy series and returned two. Like Parks & Rec and Community, those two returning comedies, Scrubs and Better Off Ted, were quirky cult shows and not anchors that could launch new series. What Bader and ABC brass did back then was let Scrubs and Ted be, pairing them together for what became both series’ final season. Then they took four new comedies and launched a new two-hour comedy block on Wednesday. It worked – three of the four comedies are still on the air: Modern Family and The Middle on ABC and Cougar Town on TBS. (The fourth, Hank, was quickly cancelled.)

Bader may take a similar approach at NBC. Like at ABC in 2009, the two returning NBC comedies are workplace, while most of the new series are family or family-esque (Michael J. Fox, Welcome To The Family, The Family Guide, Sean Saves The World, About A Boy). Coincidentally, the last new comedy series this year, Undateable, is a multi-camera show about dating, which was also the case at ABC in 2009 with Romantically Challenged, which was scheduled behind Dancing With The Stars. (more…)

This article was printed from https://deadline.com/2013/05/upfronts-nbcs-scheduling-challanges-496630/