Rupert Murdoch Unveils 21st Century Fox Logo: Video

News Corp chief Rupert Murdoch this morning sent this memo to staff everywhere. Again, while the parent company logo changes after the corporation splits, the film and TV studio’s 20th Century Fox name will not:

Dear Colleagues:

A few weeks ago I shared with you the new name for our independent media and entertainment company: 21st Century Fox.

Today I am proud to unveil our new logo, which serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future.

Ultimately, our new logo celebrates the powerful commitment of you and your colleagues to the excellence and innovation that will propel 21st Century Fox forward.

Click  here and take a look!

Rupert Murdoch

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