Jon Snow and Ygritte are climbing the wall and they are picking up more viewers on Game Of Thrones. The 9 PM broadcast of the HBO fantasy drama Sunday pulled in 5.5 million viewers. With the Wildlings at the base of the wall that protects the Seven Kingdoms, that’s a new series high for Thrones for a fourth week in a row in its third season. The series drew 5.3 million viewers the week before. The show’s viewership across two plays on Sunday also hit a new gross audience nightly high with 6.8 million viewers.

Elsewhere in the cable universe, AMC’s Mad Men didn’t break any records this week but it was up a bit over its April 28 episode. The period drama had 2.4 million viewers on Sunday, with 1.103 million in the adults 18-49 demo. That’s a 3% gain in viewers and 6% in the demo compared with the week before. Mad Men returned for its sixth season April 7 with its second-most-watched episode ever with 3.4 million viewers. (more…)