TV Broadcast vs Cable: Enough Ad Dollars?

For Deadline today, freelance journalist Diane Haithman covered the Hollywood Radio and Television Society’s Newsmaker luncheon at the Beverly Hilton:

brokenTV18What will the TV industry have left to buzz about after fallen NBC talk show host Conan O’Brien’s new 11 PM show launches in November on TBS? And the world finally finds out whether his young, hip, Twitter-happy fans will follow him from NBC to cable? Once again, NBC and Conan launched the discussion at yet another industry gathering. O’Brien’s choice to sign with TBS instead of Fox after the “fairly catastrophic” NBC debacle (as FBC’s Kevin Reilly called it) was used as a starting point for a discussion about whether cable TV represents the television industry’s sweet spot in 2010. Oprah Winfrey’s move from syndication to starting her own cable network got a mention, too, but that was announced way back in 2009 — and she’s just not as much fun to talk about as Conan.

On the panel billed as “a post-upfronts look at the business of the business”: O’Brien’s attorney Leigh Brecheen, partner and head of television at the law firm Bloom Hergott; Paul Lee, president of ABC Family; Steve Mosko, president of Sony Pictures Television; Kevin Reilly, president of Fox Broadcasting Company; Chris Silbermann, president of ICM; and Tim Spengler, president of Initiative USA.

Well, time will tell whether cable is good to Conan – but what about everybody else? The rest of the discussion revolved around whether 2010’s promising upfronts mean that traditional, scripted broadcast TV series are back on top – and whether the networks can exist in happy harmony with cable channels, online TV options and VOD. (more…)

This article was printed from https://deadline.com/2010/06/tv-broadcast-vs-cable-enough-ad-dollars-49030/