Jeff Zucker’s ‘Anderson Cooper 360’ Experiment Ends In 4th Place For Week

Anderson Cooper 360 may have had a new format at 10 PM on CNN this week, but it didn’t have many viewers. The new panel-style show that ran Monday-Thursday was the least-watched broadcast on cable news in the time slot and the second-lowest in the adults 25-54 demographic. The show had a coatless Cooper debating with permanent panelists Amy Holmes of The Blaze, CNN’s Jeffery Tobin and Christiane Amanpour, plus Andrew Sullivan, Anthony Bourdain, former White House Press Secretary Ari Fleisher, and ex-Desperate Housewives star Eva Longoria joining on separate days. On average over the week, the revamped AC 360 garnered 503,000 viewers, and 167,000 in the demo. In terms of viewership, the latest experiment of the Jeff Zucker regime was behind Fox News’ On The Record (1.436 million viewers/206,000 in demo), MSNBC’s Last Word With Lawrence O’Donnell (654,000 viewers/146,000 in demo) and CNN sister station HLN’s After Dark (588,000 viewers/194,000 in demo), according to Nielsen. The temporary new AC 360 had one win — beating Last Word in adults 25-54 — but that pales when compared to the double-digit drop the show saw compared with the week before: From Monday-Thursday, AC 360 down 32% in viewership and 34% in the demo from the 10 PM edition of AC 360’s performance April 22-25. (more…)

This article was printed from https://deadline.com/2013/05/anderson-cooper-360-format-ratings-low-cnn-490020/