Advertisers Create $10 Million TV Fund For Developing Family-Friendly Fare

The Association of National Advertisers Alliance for Family Entertainment, comprised of a number of top advertisers, is launching a $10 million media fund to sponsor the development of family-friendly drama and comedy series. That is in addition to a content development fund for TV and digital projects ANA launched in partnership with Humanitas a year ago. That fund was announced at ANA’s fifth annual symposium at the Paley Center for Media in Beverly Hills; the new fund was announced today at the organization’s sixth annual symposium at the Paley Center. Several shows have come out ANA and its predecessor, the Family Friendly Programming Forum’s advertiser-supported development funds: Gilmore Girls, Everybody Hates Chris, Friday Night Lights and Chuck.

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