Anyone who predicts sleeper hits ahead of the summer is either very brave or very spun. But these are the pics expected to emerge through the cracks of tentpole action: All benefit from obvious counterprogramming, festival hype, and demo-targeted storytelling. In chronological order:
— IFC’s Frances Ha has high awareness among its targeted younger-skewing arthouse crowd and exhibitors. “It’s certainly getting talked about in the right places for the audience they’re going for,” one NATO member tells me. Star Greta Gerwig and director Noah Baumbach are indie darlings and scored a talked-about New Yorker piece last week that boosted their profile as a filmmaking couple. According to an IFC Films rep, it’s the sleeper they’re banking on when it releases May 17. “We think we’re going to get great word of mouth,” they tell me.
— CBS Films has two indie pickups budgeted at under $2M each that they’ve slotted into the summer. Sundance pickup Kings Of Summer (formerly Toy’s House) stars three youngsters and has TV stars Alison Brie, Nick Offerman, and Megan Mullally supporting. The studio’s hoping for its Stand By Me-esque story to build momentum with a May 31 limited release. “It’s a movie about discovering in general — which people who see arthouse films spark to,” a studio insider tells me. “And discovery is part of what makes a sleeper hit”. CBS Films is hoping it becomes this year’s Salmon Fishing In The Yemen which was a surprise success for the studio last year.
— Upstart distrib A24 is new to the summer game and has two more youth-skewing pics on tap after scoring a minor youthquake with the sexploitation Spring Breakers in March. The first is Sofia Coppola’s Bling Ring will get a NY-LA limited opening June 14 two weeks after its Cannes premiere.