Discovery Channel's Gena McCarthy Becomes Lifetime's New Head Of Reality

Gena McCarthyGena McCarthy has joined Lifetime as SVP reality & alternative programming. McCarthy will start on July 6, overseeing the development and production of unscripted series for the female-centered cable network and reporting to JoAnn Alfano, EVP entertainment. The top reality post at Lifetime has been vacant since the departure of Jessica Samet late last year. Lifetime has ventured into unscripted programming before, most notably with the acquisition of Project Runway under former CEO Andrea Wong. While scripted series will continue to be the focus, Lifetime’s reality portfolio is expected to grow under new president/GM Nancy Dubuc, who also runs the docu-driven History Channel. (more…)

This article was printed from https://deadline.com/2010/06/discovery-channels-gena-mccarthy-becomes-lifetimes-new-head-of-reality-48593/