Specialty Box Office: ‘Filly Brown’ Croons, Ricky Jay Doc Opens Solid

Brian Brooks is a Deadline contributor.

Music drama Filly Brown rhymed its way atop the Specialty Box Office this weekend with a hefty release in 188 theaters, grossing over $1.36 million. In the per screen average race, Kino Lorber’s doc Deceptive Practices: The Mentors And Mysteries Of Ricky Jay took in $15K in one New York location, while Cohen Media Group’s In The House averaged $11,738 from three locations. Anchor Bay had the biggest roll out with Rob Zombie’s The Lords Of Salem. The thriller bowed in 355 theaters, though it was comparatively slight with a $1,752 average and a gross of $622K.

“The Filly fans really came out this weekend,” noted Indomina Production exec Rob Williams Sunday. “We’re very happy with the per screen average and looking to expand the film into more markets this weekend. Sales were especially strong in Southwestern states”. The film grossed $673K Friday but softened to $405K Saturday. Women were by far and away the big draw comprising 71% of the audience, and 41% were under 25. The film’s $7,250 average is the highest PSA of any Pantelion release to date, the distributor pointed out. And the film landed #1 at 20 locations where it outgrossed the weekend’s number one film in the overall box office, Oblivion. The screenings were followed by a live Q&A with Edward James Olmos and other members of the cast that were streamed to all locations.

Ricky Jay doc Deceptive Practices had the highest PSA among reporting Specialties in a weekend that did not boast any blistering knock outs. (more…)

This article was printed from https://deadline.com/2013/04/specialty-box-office-filly-brown-croons-ricky-jay-doc-opens-solid-480223/