Specialty B.O. Preview: ‘The Lords Of Salem’, ‘In The House’, ‘Deceptive Practice: The Mysteries And Mentors Of Ricky Jay’, ‘Herman’s House’

Brian Brooks is a Deadline contributor.

Rob Zombie, Francois Ozon, Ricky Jay and life in prison are among this weekend’s Specialty newcomers. Zombie will capitalize on publicity surrounding a new book and album to, hopefully, funnel his legions of fans to his new thriller, The Lords Of Salem. French filmmaker Francois Ozon, whose newest project secured a place in the Cannes Official Selection Thursday, will open his previous film In The House Stateside. Kino Lorber will bow Deceptive Practice, hoping to capitalize on Ricky Jay fans’ enthusiasm at the box office. And doc Herman’s House takes a look at an unusual creative collaboration between an artist and a prisoner who lived for decades in solitary confinement.

The Lords Of Salem
Director-Writer: Rob Zombie
Cast: Sheri Moon Zombie, Bruce Davison, Jeff Daniel Philips
Distributor: Anchor Bay Films

Anchor Bay acquired The Lords Of Salem out of last year’s Toronto International Film Festival where it debuted. The thriller follows Heidi, who is sent a box containing a record — a “gift from the Lords”. Its sounds triggers flashbacks of Salem Massachusetts’ past. The film comes out just as rocker/filmmaker/author Rob Zombie’s book came out last month and his latest album is about to be released. “It’s the perfect storm”, said Anchor Bay’s Bill Lewis. “It’s great synergy between the three, which has been wonderful. We worked it altogether along with Rob’s management and the cross promotions have been tremendous and we also have a great online campaign”. Zombie went on Howard Stern this week and will be doing Q&As at various LA locations this weekend. “Is my mom and father going to go see it? No, they’re not going to. But my 25-year-old son will be going out and so will I”, said Lewis. (more…)

This article was printed from https://deadline.com/2013/04/the-lords-of-salem-in-the-house-deceptive-practice-the-mysteries-and-mentors-of-ricky-jay-hermans-house-478489/