CinemaCon: Exhibitors See Future In Theater Dining, Bars, And Premium Moviegoing

Blame it on the baby boomers. Exhibitors desperate for ways to innovate and stay competitive are upgrading and remodeling to lure the 55+ crowd to the movies — and, hopefully, keep them there. In-house bars, restaurants, and lounges are on the rise nationwide and globally, vendors say, and that goes for theater chains and select independent operators alike with older and more affluent demos. It’s no longer enough to have stadium seating, IMAX or large format screens, or even inspired concessions options. Theater owners are eyeing conversions to one-stop entertainment complexes where patrons can catch a movie, have a drink, eat a meal, and socialize in one place — and with the industry switch to digital nearly complete, exhibitors are looking to spend on the next hot upgrade. (more…)

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