Sundance Hit ‘Fruitvale’ Gets New Name

The Weinstein Company picked up Fruitvale, about the fatal 2009 shooting of 22-year-old Oscar Grant on San Francisco’s BART by security guards, during the Sundance Festival for north of $2 million. It was one of the biggest deals of the fest, and the Ryan Coogler-directed drama went on to win Sundance’s U.S. Dramatic Grand Jury Prize and Audience Award. Now the distributor has changed the film’s name to Fruitvale Station. It remains set for a July 26 release and will be part of TWC’s Oscar-season arsenal for its story about the final day of Grant (Michael B. Jordan), a young man who has been in trouble with the law but is decent at heart and tries to straighten out his life to care for his girlfriend and young daughter. The shooting galvanized protests against police brutality in Oakland.

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