DVR Owners Don’t Zap TV Ads For Upcoming Movies: Study

TV advertisers become depressed when the conversation turns to DVRs, which give viewers the power to record shows and then speed through the commercials. But movie theaters and studios have less to fear than just about everyone else according to a new online survey of 1,500 moviegoers by Worldwide Motion Picture Group. (more…)

This article was printed from https://deadline.com/2013/04/movie-ads-survive-dvr-fast-forward-475585/