Simon Cowell’s Britain’s Got Talent returned to ITV with much fanfare on Saturday night, beating rival BBC show The Voice UK and causing some controversy in the process. BGT had its second biggest launch in seven years scoring an average 10.5M viewers and peaking at just over 13M. Only the 2010 start was bigger with a 10.6M average.
But two acts have been deemed inappropriate by some in the Twittersphere and by a group that campaigns for family values in the media. The performances in question saw an 11-year-old girl sing the one-night-stand-themed “One Night Only” from Dreamgirls, while a 40-something woman did a semi-striptease and gave Cowell a mini-lapdance. Vivienne Pattison, director of Mediawatch UK, told The Daily Mail that ITV appeared “to have completely ignored” guidelines set up by regulator Ofcom which has warned broadcasters about sexually explicit content ahead of the 9 PM watershed. But an ITV spokesman tells Deadline, “In its seventh series, Britain’s Got Talent celebrates variety and showcases a wide range of different acts. Mindful of our family audience, the performance was carefully edited to ensure it was suitably inexplicit.” Ahead of this weekend’s controversy, an ITV source told me the network chose to air BGT at 7 PM despite a clash with the BBC’s The Voice, because otherwise it “would have had to go late” and risk losing the family audience. (more…)