RATINGS RAT RACE: Academy Of Country Music Awards Draws Largest Audience In 15 Years, ‘Celebrity Apprentice’ At Season Low

With an upset Entertainer of the Year Award for Luke Bryan and a whole lot of The Voice’s Blake Shelton, the 48th annual  Academy of Country Music Awards (4.3/11) was country strong for CBS on Sunday. The 8-11 PM live show rose a surging 39% from last year’s ceremony, and its 15.38 million viewers was up 17% from 2012. This was the first time the ACMA has outrated the Country Music Association Awards, long considered the marquee show in the genre; the CMA Awards received a 3.8 rating last November 1 on ABC with 13.682 million viewers. It should be noted that last year’s CMA Awards was on a Thursday and came just days after Hurricane Sandy battered the East Coast, leaving many without power. With that said, Sunday’s ACMAs also had the best results in the adults 18-49 demo since 2001 and its largest overall audience since 1998. The ratings surge follows the recent management change at ACMAs producer dick clark prods., which has been led by CEO Allen Shapiro since October, following the company’s sale. dick clark saw all of its recent specials post ratings gains, including Rockin’ Eve on ABC and The Golden Globles on NBC.

Before the ACMAs, CBS opened Sunday with 60 Minutes (1.4/4). The newsmagazine fell hard from its March 31 numbers, dropping 44%. The fall has to be put in context as last week’s 60 Minutes had overrun from the NCAA Tournament that left the network’s primetime full of spillovers. In the end, CBS won Sunday in total viewers the demo. (more…)

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