CNN’s ‘The Point’ & MSNBC’s ‘All In’ Down Sharply From Debuts

Looks like Jeff Zucker’s ill-fated experiment with (Get To) The Point really will just last a week on CNN, if viewership numbers have anything to do with it. Along with MSNBC’s Chris Hayes-hosted All In, the supposedly short-term panel show premiered Monday and both saw their numbers head south ever since. Replacing the 10 PM repeat of Anderson Cooper 360 on CNN, the quickly announced The Point started low and fell further. Over a four-day average this week, the new show was down nearly 50% from the viewership the AC360 repeat drew last year and down 40% from what the encore of Cooper’s show garnered during March. In the adults 25-54 demo, The Point was blunted; with 77,000 in the demo, the Donny Deutsch-led show was down a whopping 55% from what the AC360 repeat received from April 2-April 5, 2012, and down 46% from the 143,000 average Cooper’s repeat earned last month. The worst airing of the week was Tuesday, when The Point bottomed out to a year-low for CNN in the slot with 235,000 watching and 59,000 in the demo.

Related: Jon Stewart Slams Jeff Zucker & CNN’s “Spiral Downward”: Video (more…)

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