It’s Get Out Emmy Vote Time, and the networks and studios are taking their awards campaigns in and around and up in the air above L.A. NBCU’s USA Network is running its biggest Emmy push ever this year, and hoping that the voters like ice cream or the beach (or both). Starting today, the cable network is deploying a Cool Haus truck to give away free ice cream sandwiches named after the network’s series at Los Angeles area locations with a high concentration of Industry types.
USA also has 3 planes flying in a formation over local studios and beaches this week carrying For Your Consideration banners for Burn Notice, White Collar and In Plain Sight. Those are the series which USA has put the most marketing muscle behind this Emmy season. (USA’s biggest success so far came from Monk‘s Tony Shalhoub, winner of 3 best comedy actor Emmys.)
I take issue with the airplane banners, especially since NBCU is at the forefront of Hollywood’s efforts to be environmentally conscious with its Green Is Universal campaign. But free ice cream is fine by me, and I don’t think a TV Academy membership badge is required to get one. (Whereas Universal Media Studios is betting that Emmy voters are regular Bloomingdale shoppers because of its For Your Consideration mannequin displays there. That may cost you.) Below is the list of the ice cream sandwich flavors and the truck’s itinerary: (more…)