TV Weekly Warfare: NBC Gets Expected ‘Voice’ Boost; CBS Stays On Top

What a difference a week can make if you’re NBC and The Voice is back. Sure CBS has taken the top spot in viewers and the key 18-49 demo for a second week in a row, but for NBC anything is better than the TKOs it’s been receiving. Boosted by the return of its juggernaut reality series for a new season last Monday, the struggling network moved up 33% from the previous frame’s 1.2/3 to a 1.6/5 for Week 27 of the 2012-2013 season. Down from last spring’s Season 2 debut and up from last fall’s Season 3 premiere, The Voice’s Season 4 debut March 25 was the No. 1 show last week among adults 18-49, and the series’ March 26 show was No. 2. With the return after a very long winter break of Revolution, which hit the 15th spot on the Top 20 shows of the week in the demo, NBC actually had its best week in the demo since January 21-27, when it aired the NFL Pro Bowl. With 5.428 million watching last week, NBC had its highest average audience since the week of January 7-13, when the Golden Globes were on. That’s up from the 4.154 million the network had as an average audience for Week 26. Additionally, NBC was the only network to not see a ratings decline from the same period last year and the only one to see a viewership rise; it was even from the week of March 26, 2012 in terms of ratings, and gained 11% in viewership. However, let’s be clear: NBC is off the mat but it isn’t landing many punches just yet outside of Voice. Still, with the previously unsteady Go On and The New Normal getting Voice surges last week and Smash up as well, NBC did manage to tie Fox for third for the week — an improvement over the south-of-Univision position it found itself in last week.

Related: Ratings Rat Race: The Voice’ Dips, ‘Revolution’ & DWTS’ Hit Lows, ‘Bones & ‘Castle’ Up

For the week of March 25, CBS drew a 2.3/7 and 9.018 million viewers thanks to strong NCIS and NCIS: LA audience numbers, solid comedy performances and the NCAA Tournament. ABC was second in 18-49 with a 1.7/5 and second in viewers for a second week in a row with 7.112 million. That’s up from the 2.1/6 it earned the week before but down from its 8.449 million audience average during Week 26. NBC and Fox were tied in the demo with 1.6/5 each, while the former inched ahead of the latter in average viewership (5.428 million vs. 5.224 million). That’s down for Fox from the 1.9/6 it had the previous week and also down from the 5.93 million the network pulled in on average in Week 26. The CW got a 0.5/2 and 1.365 million viewers on average last week, down from the 0.6/2 and 1.435 million viewers the network saw the previous week.

Related: ‘Voice’ Returns With ‘Revolution’; Can Spring End Winter Of NBC Discontent (more…)

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