FX Officially Unveils FXX Channel To Launch In September, New Branding Campaign

At its upfront presentation, FX brass confirmed the launch of a third FX-branded entertainment network, FXX, and an expansion of FXM (movie channel). FXX, expected to take over Fox Soccer Channel, will be available in 74 million homes and will launch September 2. The expansion across the three FX networks will be supported by a big increase in original programming. FX president John Landgraf projected that FX would double its original offerings to 25 original series within the next few years to achieve parity with ABC, NBC and CBS.

As part of the new FXX, the network today also renewed three FX comedy series — flagship It’s Always Sunny In Philadelphia, The League and Legit — that will help launch FXX, along with late-night show Totally Biased With W. Kamau Bell, which will expand to five nights a week when it moves to the new network September 2. The plan for FXX is to start with four original comedy series and one late-night show; the fourth original comedy will likely come from one of FX’s half-hour pilots, FX president John Landgraf said. The new network’s original offerings will go up to six comedy series by the second year and to gradually introduce dramas.

Related: FX Orders Charlie Kaufman Comedy Pilot (more…)

This article was printed from https://deadline.com/2013/03/fx-officially-unveils-fxx-channel-to-launch-in-september-463206/